Post by account_disabled on Dec 19, 2023 2:16:43 GMT -5
Grab Thailand looks to penetrate the out-of-home advertising media business after the COVID-19 outbreak eases, launching “Digital BagAds,” a mobile advertising media in the form of a digital screen on the bags of driver-partners. Expand your business by using IoT technology to develop service equipment such as food delivery bags into advertising media as a channel for marketing in the new era. Ready to be an opportunity to create additional income for driver-partners by highlighting "access to all areas - answering the needs of various advertising formats - at an accessible price".
Pilot trial of Digital BagAds in Bangkok and surrounding areas, ready. The goal is to expand the number to 200 vehicles by the Phone Number List end of this year. Mr. Alejandro Osorio, Managing Director of Grab Thailand, said, “As the leader of the super app In addition to offering various services That helps meet the needs of consumers in the digital age, such as car-hailing services or food-parcel delivery (Delivery) through applications. Another important part of our business is providing advertising media through applications (or GrabAds), which is considered a new alternative in marketing that helps brands. Able to reach millions of target groups and answer business needs directly and clearly.
This has resulted in continued popularity and good response from modern marketers and those in the advertising industry.” “Recently, Grab Thailand has trialled the launch of Digital BagAds, or mobile advertising media on the bags of our partners. drive This is considered a new innovation in Out-Of-Home Media. We have used Internet of Things (IoT) technology to develop services and create business opportunities. It is also a way to increase income for driver-partners. We see an opportunity from the behavior of today's consumers who are increasingly turning to delivery services. until causing the driver partner (Including food packaging bags) has become another important touchpoint for customers and is able to reach consumers closely in every area.
Pilot trial of Digital BagAds in Bangkok and surrounding areas, ready. The goal is to expand the number to 200 vehicles by the Phone Number List end of this year. Mr. Alejandro Osorio, Managing Director of Grab Thailand, said, “As the leader of the super app In addition to offering various services That helps meet the needs of consumers in the digital age, such as car-hailing services or food-parcel delivery (Delivery) through applications. Another important part of our business is providing advertising media through applications (or GrabAds), which is considered a new alternative in marketing that helps brands. Able to reach millions of target groups and answer business needs directly and clearly.
This has resulted in continued popularity and good response from modern marketers and those in the advertising industry.” “Recently, Grab Thailand has trialled the launch of Digital BagAds, or mobile advertising media on the bags of our partners. drive This is considered a new innovation in Out-Of-Home Media. We have used Internet of Things (IoT) technology to develop services and create business opportunities. It is also a way to increase income for driver-partners. We see an opportunity from the behavior of today's consumers who are increasingly turning to delivery services. until causing the driver partner (Including food packaging bags) has become another important touchpoint for customers and is able to reach consumers closely in every area.