Post by account_disabled on Jan 6, 2024 3:00:23 GMT -5
Sampling has traditionally been one of the promotional and advertising methodologies best received by the client . The door-to-door or mailbox-to-mailbox distribution of free product samples is perceived as a very high-value advertising activity that provokes very positive reactions in the consumer. According to the II Direct Advertising Study, prepared by Geobuzón and Kantar in 2020, free samples are the advertising pieces most valued by consumers , with 63% of positive responses. Through sampling with free samples, brands can create a consumer experience from the mailbox itself , transforming a privileged place such as the home into a point of contact with the brand to take into account.
Being able to try a product before buying it is key for many consumers, and it is a practice that produces a positive effect on brand perception. The practice Phone Number List of tasting, typical of consumer activation actions at the point of sale , is usually very well received by the consumer, who affirms that it makes their purchase a more fun and satisfying experience. Due to the current health situation, these types of activation actions have been completely stopped from commercial surfaces, giving rise to other types of promotions at the point of sale focused on communication, price or other types of advantages.
Although this exceptional situation has affected tastings and demonstrations in categories such as food and beverages, home cleaning or technology, it is in sectors such as cosmetics and perfumery where we have seen a greater impact, given that both demonstrations with promoters such as products dedicated to the tester function have disappeared from the aisles of the point of sale. In this sense, intelligent mailboxing has the capacity to absorb this task to deliver product samples to the consumer safely so that they can try them in the comfort of their home. This delivery of samples can be directly to the mailbox or through product bagging and door-to-door distribution, a practice known in the sector as bagging.
Being able to try a product before buying it is key for many consumers, and it is a practice that produces a positive effect on brand perception. The practice Phone Number List of tasting, typical of consumer activation actions at the point of sale , is usually very well received by the consumer, who affirms that it makes their purchase a more fun and satisfying experience. Due to the current health situation, these types of activation actions have been completely stopped from commercial surfaces, giving rise to other types of promotions at the point of sale focused on communication, price or other types of advantages.
Although this exceptional situation has affected tastings and demonstrations in categories such as food and beverages, home cleaning or technology, it is in sectors such as cosmetics and perfumery where we have seen a greater impact, given that both demonstrations with promoters such as products dedicated to the tester function have disappeared from the aisles of the point of sale. In this sense, intelligent mailboxing has the capacity to absorb this task to deliver product samples to the consumer safely so that they can try them in the comfort of their home. This delivery of samples can be directly to the mailbox or through product bagging and door-to-door distribution, a practice known in the sector as bagging.