Post by account_disabled on Jan 24, 2024 2:08:35 GMT -5
The higher the level of a specialist, the greater skills are expected from him. There are dozens of tools to use, and although they are all designed to make your work easier, it can be difficult to understand the nuances of each new service. If you use call tracking in your work , check if you are making these common mistakes. Reading time 8 minutes 1. Rarely check statistics 2. Do not integrate call tracking and other services you use in your work 3. Evaluate the effectiveness of advertising by the number of calls 4. Ignore multi-channel funnels.
5. Do not use basic Fax Lists and custom reports 6. Unsystematic work with call recordings 7. Ignore technical support and Customer Success emails conclusions 1. Rarely check statistics The more data the service collects, the better the patterns will be visible. But some insights can be noticed immediately with the naked eye. For example, one of our clients entrusted the configuration of utm tags to a contractor. Something went wrong and he entered the name of the campaigns as “campaign_name” and the keywords as “keyword”.
Call log strange tags The client would have noticed the problem immediately, because we display information about the sources on the first screen of the call log. But he decided to take his time and lost a month's worth of data. 2. Do not integrate call tracking and other services you use in your work According to our observations, the larger the company, the more services it uses to collect and store data. And in order to successfully process this data, it needs to be collected together in one service.
5. Do not use basic Fax Lists and custom reports 6. Unsystematic work with call recordings 7. Ignore technical support and Customer Success emails conclusions 1. Rarely check statistics The more data the service collects, the better the patterns will be visible. But some insights can be noticed immediately with the naked eye. For example, one of our clients entrusted the configuration of utm tags to a contractor. Something went wrong and he entered the name of the campaigns as “campaign_name” and the keywords as “keyword”.
Call log strange tags The client would have noticed the problem immediately, because we display information about the sources on the first screen of the call log. But he decided to take his time and lost a month's worth of data. 2. Do not integrate call tracking and other services you use in your work According to our observations, the larger the company, the more services it uses to collect and store data. And in order to successfully process this data, it needs to be collected together in one service.