Post by ivykhan885 on Mar 6, 2024 5:52:40 GMT -5
Almost everyone uses them on a daily basis and it is almost impossible that someone has never included at least one in their message, for example on Whatsapp, in their entire life: we are talking about emojis. But have you ever thought of emojis as a marketing tool ? Communicate with your audience through optimized campaigns , discover Ediscom social advertising solutions! To find out more, contact us now ! Emoji Marketing Share on Facebook Share on LinkedIn REQUEST INFO ON SOCIAL ADV! The first, American ones, were in fact created by Scott Fahlman at the beginning of the 1980s.
Their name derives from the union of the English words emotion and icon ; essentially, these are typically human facial expressions, created through the combination of multiple characters. Emojis , on the other hand, are Japanese, created by Shigetaka Kurita and born almos Australia Telegram Number Data twenty years later, at the end of the 1990s, compared to emoticons. In all, there were 176; now there are 2800 and, during 2019, another 230 will be introduced. But let's go back to the initial question and bring to light some interesting data, which make it clear how the inclusion of these small "icons" in our marketing strategy, if done with awareness.
it could also help us achieve our goals . Emoji Marketing: immediate and impactful communication First of all, just think about the historical time in which we live to understand the potential of this tool. Ours, in fact, is a frenetic society, characterized by increasingly limited time to dedicate to oneself; for this reason, the receptive immediacy given by an image compared to a written content is certainly helpful in saving the few moments available and making the most of them. In fact, to acquire an image, the brain only takes 1/10 of a second, a more than positive aspect if we think about how little time it takes for an adult to lose concentration, i.e. no more than 8 seconds. Not surprisingly, we add an interesting fact, 6 out of 10 contents.
Their name derives from the union of the English words emotion and icon ; essentially, these are typically human facial expressions, created through the combination of multiple characters. Emojis , on the other hand, are Japanese, created by Shigetaka Kurita and born almos Australia Telegram Number Data twenty years later, at the end of the 1990s, compared to emoticons. In all, there were 176; now there are 2800 and, during 2019, another 230 will be introduced. But let's go back to the initial question and bring to light some interesting data, which make it clear how the inclusion of these small "icons" in our marketing strategy, if done with awareness.
it could also help us achieve our goals . Emoji Marketing: immediate and impactful communication First of all, just think about the historical time in which we live to understand the potential of this tool. Ours, in fact, is a frenetic society, characterized by increasingly limited time to dedicate to oneself; for this reason, the receptive immediacy given by an image compared to a written content is certainly helpful in saving the few moments available and making the most of them. In fact, to acquire an image, the brain only takes 1/10 of a second, a more than positive aspect if we think about how little time it takes for an adult to lose concentration, i.e. no more than 8 seconds. Not surprisingly, we add an interesting fact, 6 out of 10 contents.