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Post by account_disabled on Mar 9, 2024 22:17:47 GMT -5
There are many direct marketing solutions that companies can use to immediately and strategically intercept the target audience. Nowadays, in particular, the constant connectivity of users and their constant use of mobile devices allows brands to reach their audience at any time and place they are. This ubiquity translates into a notable opportunity for organizations, given the absence of space and time limits. How can you make the most of it? Sending push notifications is one solution. In this article we will see what they are, how they Hong Kong Telegram Number Data work from a proximity marketing perspective and the practical example of a company that, thanks to Ediscom and the use of this tool, has managed to obtain the desired results. Push notifications: what are they? Today's consumers, accustomed to the use of new technologies, often find themselves seeing push notifications on their devices. What is it about? This term refers to an instant messaging system , thanks to which it is possible to send, in real time, specific alerts or information to the smartphone or computer of the reference user. The advantage of this solution consists in the fact that you can immediately intercept your audience , without them carrying out a particular action, showing them a short text on the device screen that attracts their attention , as long as GPS or Bluetooth are active or there is an Internet connection. In a few simple words, push notifications are a direct communication tool , based on a one-way exchange between company and consumers, closely linked to the network and, in several cases (especially when talking about Proximity Marketing ), to the geolocation of mobile devices .
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